Art Direction, Motion Design & Illustration by Patrick Hosmer

Recession Forces Mister to Rebrand

Added on by Patrick Hosmer.

Okay, economy. Mister, along with its affiliates, subsidiaries and dummy corporations is ready for the vacuum that is this recession. After extensive focus group testing, Mister Logo 1.0 was determined too difficult to read by men aged 49 - 65 and educated caucasian women. Fixed that! Also, the pink scored low with tween boys. Ditto on the cursive. How about some manly bold black, fellas? But the purple remains consistent because we can't betray the loyal customers we've already served. How will they find their way back home? 1.0, we hardly knew ya. 2.0, you're the boss now.